Westphalia

ART DIRECTION & DESIGN – 2016

Agency: Ecendant Interactive
Client: Waldon Development (B2C)
Projects: 
• Touch-Screen Kiosk
• Online Ads
• E-Flyers

The Walton Group of Companies is a privately-owned, multinational real estate investment, planning, and development group concentrating on the research, acquisition, administration, planning, and development of strategically located land in major North American growth corridors. This client needed a comprehensive marketing package for their new mixed-use community, Westphalia Town Center in Upper Marlboro, Maryland.

My role was to collaborate with the internal marketing and external programming teams, then design an interactive sales presentation to function on both a touch-screen and an iPad in the Westphalia Town Center sales office. This project was memorable for me because the client was pleased with both the display and the function of the touch-screen and there was not a lot of back-and-forth. I also designed promotional online ads and e-flyers for this community.

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